It’s obvious from this score that eMoney has all the major attributes that make life easier for financial pros and their clients, which is why we want to shine a light on what we think is its most creative (and ungraded) characteristic - the custom marketing tool for advisors!ĮMoney has its own integrated marketing solution called Bamboo (formerly known as Advisor Branded Marketing). Helping advisors from places like TD Ameritrade, New York Life, and more manage over $1 trillion in client assets it’s no surprise that eMoney is a great fit for financial professionals who work with high-net-worth individuals (HNWIs) with $1 million or more in liquid assets.Īnd as such, they have no shortage of powerful features.Īccording to the wealth management solutions firm Ezra Group, eMoney scores 37 out of 40 points on the grading scale they developed that examines eight key categories for financial management software: User experience, financial planning features, analytics and reporting capabilities, the balance sheet, the client portal, integration and data aggregation, security, and cost. Now the question is - do your advisor tools make it easy to win over and quickly onboard new clients? And do they set up your firm in a way that makes a mostly digital future sustainable?ĮMoney’s platform for financial advisors hit the scene in 2000 and was acquired by Fidelity in 2015. In fact, you and your colleagues may have already noticed a growing interest in your services. Two not-so-shocking things happened in the financial management world as a result of COVID-19: More people went looking for financial advisors and relationships with financial advisors went mostly digital. Current Economic Uncertainty Is Driving New Clients Into the Market - Are You Ready to Impress? By working with the right modern financial software suite, you’ll be prepared to help them do just that. Today’s financial clients are tech-savvy and aching to cut through the BS with their service providers. Post-pandemic, a large majority of consumers (80%) now report that the experience they have with a company is just as important as the services that company provides.Īnd what is it that makes an experience great? It’s consistency, personalization, innovation, and transparency. Let’s dive deeper into something we just touched on in the above point - the importance of the financial management experience. Modern Clients Aren’t Looking for Their Grandparents’ Financial Management Experiences Instead, you should look into how you can leverage today’s tech as part of your overall offering to provide the modern, competitive experience for which the new wave of clients is searching. What can wealth management professionals do? Well, they certainly shouldn’t shy away from today’s cool tech developments. Today, cool financial tech developments with automation and easy-to-use interfaces are available to everyone, which has inspired many modern consumers - especially those more budget-conscious ones - to take their financial planning into their own hands. Just like they do in pretty much every industry, technological advancements continue to disrupt financial management. You’re Competing Against a Wave of Cheaper DIY “Financial Management” Tools After all, they don’t just help you do your job well, they also help you communicate that job well done to your clients.īut in today’s changing world, there are even more reasons why having the right financial advisor software is vital to your success. Why The Financial Management Software You Choose Matters More Than Everįinancial management tools have always been important in your trade. If you’re still trying to nail down the perfect financial management software, this guide will compare some of today’s top solutions - as well as an easy-to-use complimentary platform that will power up your ability to connect with a whole new generation of clients. Unfortunately, not all of those tools are created equal. There are plenty of tools on the market for registered investment advisors, certified financial planners, and other financial management professionals.
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